Editors' Choice

The Carter Effect

Ben Migono / October 4, 2017

Vince Carter went from a god at the height of ‘Vinsanity’ to public enemy #1 by the time he was shopped out of town. And while fans in the 6 can’t forget what happened, maybe the new documentary The Carter Effect, will finally start to forgive as the former slam dunk champion nears the end of his playing career.


The doc from production company UNINTERRUPTED, was executive produced by Adel “Future the Prince” Nur, Drake, Maverick Carter and LeBron James. Sean Menard, a Canadian, directed.



Say what you will about Vince Carter’s legacy in Toronto, but if it wasn’t for him, the Canadian basketball landscape could have ended up like the defunct Vancouver Grizzlies. It’s a hockey-mad country, but that all changed when Carter pulled out some of the most ridiculous dunks ever seen on live TV in the 2000 NBA Slam Dunk contest.


Even Drake admitted that there was no basketball culture in the city before Vince.


The Carter Effect, premiered at TIFF (Toronto International Film Festival) and dives into the Florida native’s rise to fame, and everything that came along with it. Before Vince it was empty seats and disdain for a city that no American born player wanted to have anything to do with (cough, B.J. Armstrong). Afterwards, along with future Hall-of-Famer cousin Tracy McGrady, formed an exciting duo and teamed up for one of Carter’s most iconic photos from the 2000 dunk contest.



He put Toronto on the map.


“Air Canada Carter,” “Half man, half amazing,” and “Vinsanity” were some of the names used on a nightly basis to describe his high-flying jams. And when he wasn’t on the court, he gave back to the community, like holding camps for the city’s youth – including current NBA players Tristan Thompson and Cory Joseph.


Would they be where they are now without Vince’s influence? Probably not. Which is why The Carter Effect is alive and real, even years after he stopped calling Toronto home.


Featured image via si