Pepsi: The Hottest Brand Right Now, For All The Wrong Reasons
Let’s talk about the commercial itself by touching on all the key points. First off, it’s a protest and we see Kendall Jenner participating in a photo shoot. She takes off her make up and wig to join in the march, only to get a Pepsi and offer it to a police officer. The crowd cheers in unity.
Unfortunately, Pepsi got absolutely roasted by anyone with access to the Internet. The problem was with the subject matter and people were furious that the company was capitalizing on the ‘Black Lives Matter’ movement and trivializing the nature of the protests themselves.
On Wednesday, a statement sent out by the company apologized for the ad and even stated that they were taking the ad off the air. They wanted to convey a message of peace, unity and understanding, unfortunately, they missed the mark, and they admitted it.
As seen above, the scene draws strong parallels to the image of activist, Ieshia Evans, courageously standing her ground while riot police swarmed her to put her under arrest. The photo was taken outside the Baton Rouge P.D. in Louisiana during a protest against police brutality.
Pepsi’s take on the situation was clearly not sitting well with its audience. Their intent was well-meaning, but the campaign itself was doomed from the very beginning.
But as the saying goes, there’s no such thing as bad publicity. Right?